Slovak participation at Ningbo Expo 2019 – The 5th China CEEC Expo was organized by SARIO, in Ningbo city from 8th till 12th of June 2019. SARIO has ensured the recruitment of 26 exhibitors from various sectors; in particular food producers, especially producers of dairy products. The opportunity to export to the Chinese market was given to them after the signature of the protocol which allows export of milk and dairy products to China. This protocol was signed in April this year in Dubrovnik during the 16 + 1 summit.Slovakia, as a country of honor, had one of the largest exhibition areas as well as a stand that distinguished itself from others thanks to its design and attracted the attention of visitors. The stand design was elaborated by SARIO in cooperation with the Chinese contractor. The spectacular opening ceremony with the presentation of SĽUK, also covered by our agency, was broadcasted by several media and attracted great interest from both - the visitors and the delegation.The program of the Slovak participation at the expo was also planned by the SARIO agency, during which an expert seminar for the promotion of Slovakia and Slovak exhibitors was organized. After the seminar, B2B meetings were held for Slovak entrepreneurs with Chinese potential business partners, which could be considered as the initial step before entering the Chinese market, and were rated very positively. The seminar was opened by Mrs. Wang Wenxu, Vice-Governor of Zhejiang Province, as well as by Richard Raši, Deputy Prime Minister of the SR.SARIO actively participated in the promotion of Slovak wines during the Wine and cuisine tasting event where the participants had the opportunity to taste quality Slovak wines and traditional Chinese cuisine.An agreement on the delivery of simulators for pilots to China with the Slovak company VRM as well as an agreement on future cooperation between the Chinese distributor and the companies Víno Nitra, Chateau Modra on the supply were signed at the event. Other companies have also found potential buyers of their products and will soon be discussing cooperation conditions. The event was evaluated by the entrepreneurs very positively both for organization and commercial dimension. Companies have already shown interest in the next year expo, which can be considered as a serious interest in trading in China as well as trust in SARIO.
